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Home | Success Stories | Erikli Su – Case Study

Use Case

Self-Service Order Automation

Industry

Food & Beverage (Bottled Water)

Solution

Blended Contact Center

Erikli Su Automates Its Water Order Line With Call Center Studio

Erikli Su partnered with Call Center Studio to automate its water order line across a dealer network of more than 100 partners. With a CRM-connected self-service IVR, a softphone embedded directly into Microsoft Dynamics, and Click-to-Connect number masking for field couriers, routine orders and price checks are now resolved without agent involvement—reducing operator costs, protecting customer privacy, and preparing the operation for WhatsApp alongside the 444 voice lines.

Self-Service IVR

CRM-Connected Ordering

Click-to-Connect

Courier Number Masking

Dynamics Softphone

Screen-Pop Integration

With a flexible switchboard and a Dynamics-integrated intelligent IVR now in place, Erikli Su has automated the workload across its courier and call operations, minimizing operator cost while maximizing operational efficiency. As WhatsApp comes fully online and the dealer network expands, the same infrastructure scales with it—reflecting a commitment to automation, data privacy, and customer experience excellence.

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Keywords: contact center operation

Description: A man in glasses and a suit working in a contact center operation.

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