Churn Rate

What is Churn Rate

Churn rate is the percentage of customers who stop using a service or product over a given period. It is a critical metric for subscription-based businesses and is a key indicator of customer satisfaction and loyalty. An AI-powered contact center can help reduce churn by identifying at-risk customers through sentiment analysis and interaction patterns. By proactively reaching out to these customers with targeted offers or support, businesses can address their concerns and improve retention rates.