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Why Sentiment Analysis Matters in Customer Support

Why Sentiment Analysis Matters in Customer Support

The word sentiment comes from the Latin sentire, meaning “to feel.”  It’s not just about thoughts, it’s about emotions, the nuanced human reactions that shape every interaction.  And empathy… It’s the ability to feel with someone. Empathy picks up the signals that sentiment sends out.  Together, these two form the foundation of sentiment analysis: a […]