IVR Survey

An IVR (Interactive Voice Response) Survey is an automated research method that uses telephone technology to gather data. Participants listen to pre-recorded questions and respond using their phone’s keypad (touch-tone) or voice commands. This system allows for the rapid and cost-effective collection of standardized data from a large audience without the need for live interviewers. IVR surveys can be either inbound (initiated by a participant calling in) or outbound (where the system calls out to a list of numbers) and are commonly used for customer satisfaction feedback, market research, and opinion polls.