BI (Business Intelligence)

What is BI (Business Intelligence)

Business Intelligence (BI) refers to the technologies, applications, and practices for the collection, integration, analysis, and presentation of business information. In an AI-powered contact center, BI tools provide actionable insights from the vast amounts of data generated from customer interactions. These insights can be used to optimize operations, identify customer trends, and make data-driven decisions to improve the customer experience. BI dashboards provide a visual representation of key performance indicators, making it easy to track progress and spot anomalies.