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The Psychology of Customer Support: What Makes People Happy?

The Psychology of Customer Support: What Makes People Happy?

As psychiatrist and author Dr. Samantha Boardman puts it, “Positive relationships aren’t just about solving problems. They’re about being seen, heard, and valued.” That’s the heart of customer support psychology: helping people feel better through human connection, even when they’re calling about a missing package. In this article, we’ll unpack how empathy, speed, and tech […]