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Personalization at Scale: AI-Driven CX for MENA Enterprises

Personalization at Scale: AI-Driven CX for MENA Enterprises

Personalized customer experiences (CX) are now essential for MENA enterprises. Customers expect to feel seen and valued at every touchpoint, whether they chat in Arabic on WhatsApp, browse a website in English, or call support in French. While personalization boosts loyalty, scaling it across millions of interactions in diverse languages and cultures is a challenge […]